Why We Love Brandbot
At first glance it may seem like fitness email marketing software is all the same, and this could be true if you’re only using the software to send “scheduled” emails, like a monthly newsletter. But if you’re wanting more interaction with and information from your clients, you’re going to want something multidimensional that allows you to engage and send content to clients based on their unique purchase and visit history.
We’ve been recommending Brandbot to a lot of our studios because of its robust auto-email capabilities as well as a few other features. Plus the statistics nearly speak for themselves: Brandbot open rates are consistently 10% higher than other email marketing platforms and at Telomere we find open rates often are 35% or higher which is about 15% higher than the average for the fitness/wellness industry. Plus with the ability to engage with clients via SMS, we’ve found that Brandbot allows for greater connection across more diverse populations. In case you’re not sold, here are our top ten reasons why we tend to find ourselves on Team Brandbot.
Integrated Auto Email & Text Marketing
There are a few platforms that offer automated drip campaigns as well as SMS capabilities but few combine the two. With BrandBot you can create an auto campaign that has email touchpoints as well as SMS, each with the capability of “goaling out” clients based on their purchases and visits.
Two-way SMS
We love having the ability to communicate with clients directly. Many clients prefer text to email and this way you can create messaging that is tailored to how they truly wish to communicate.
Client segmentation
There are multiple ways you can segment your clients in Brandbot. By using this platform you’re able to target clients specifically based on their purchasing habits, email interactions and visit history.
Auto tasks
Within each auto campaign you create in Brandbot you can create follow-up tasks for your staff. This can include a follow-up call, or a gift for a milestone visit. These automated tasks simplify and streamline operations.
Landing pages
We love landing pages because they help ensure a client doesn’t get lost on your purchase page. With a landing page, you can create discounted offers without creating an additional promotional code. Plus you can track purchases and send follow-up correspondence to those that “abandon their cart” without making a purchase!
Win-back campaigns
This is part of the integrated auto-email and text marketing, but it is so valuable we felt it was worth mentioning again. Win-back campaigns that are targeted specifically to client behavior help you know what might actually entice them to visit or purchase again. Since these campaigns can be drip campaigns with multiple emails and touchpoints you have the capability of “sweetening the deal” the further along a client gets in the process.
Forms
This is another great feature that allows you to gather information and use it in follow-up campaigns and emails. For instance, you can have a client that has shown interest in an event by completing a form dropped into a follow-up campaign that will help them make the commitment. In addition, you can create waivers in the form section, which allows you to put all of the client information into one place and streamline the entire new student process.
Fully customizable
We love a good template, but we really love when we can ditch the template and create something from scratch, completely tailored to each studio’s brand. Speaking of customizable, we love making e-mails and texts even more personalized with merge tags that allow us to include a client’s name, the last class they attended and even the teacher that taught said last class.
Livestream manager
Brandbot has a fully integrated livestream manager that automatically sends links to livestream classes all while keeping the messaging and design on-brand.
Integrations!
Brandbot fully integrates with Mariana Tek, Mind Body Online, ZingFit, Pike13 and Xplor Studio, which makes this platform a breeze; all of your pricing options will automatically transfer and client behavior is easy to track and assess. Depending on the boutique fitness software powering your studio, Brandbot will sync with your data anywhere from real-time to every one to two hours.
No, we aren’t BrandBot Ambassadors. But we are your ambassadors and anything we can do to help you simplify and streamline your processes, increase leads and boost your retention rates is a win in our books. We had a chat with Brandbot recently about their platform as well, give it a read here.
To gain insight into your business and whether your current email marketing is helping to drive your sales, book a free intro call with Telomere. Our services include email marketing, wellness business consulting, social media management, and social ad management.
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.
