What benefits could a business consultant bring to your studio?
Over the past few decades we’ve seen a huge growth in coaches. There are wellness coaches that help you with your health goals, finance coaches that guide you to better financial freedom, and parenting coaches that can help parents navigate what it means to parent well. Individuals and businesses alike are realizing the power that comes from guidance—especially guidance from someone with experience who is far enough removed to provide impartial, emotion-free advice. (This is where your best friend may not be the best person to go to!)
Enter wellness business consulting. Fitness business consultants are your coaches. Just like a good soccer coach, they have “played” the game and now have the ability to stand back and provide guidance through their lived experience. Yoga and fitness studio consultants have worked with dozens of clients like yourself, helping guide them through both the simple and more complex business decisions, and have the ability to draw upon multiple resources to provide advice and context.
Many studio owners are operating with a slim team. Some are even operating on their own. When you’re living in a so-called “box” it is hard to see the forest through the trees. And yes, you can rely on your emotional support people, or person, but unless they’ve had the experience themselves it will be difficult for them to offer guidance without attaching emotion to the advice. Other studio owners have a management staff to draw upon, but they too, are living in their own box. Having more of an industry-wide perspective can help you make changes, ease the decision-making process, and provide you with clear direction on where you should go (and how to get there). Even the most successful of businesses will reach a plateau, and a fitness business consultant can help you understand why your growth has slowed and provide insight and evaluation as well as planning and implementation to take you to your next phase.
What can a business consultant help you with?
• Navigating industry changes
• Business growth
• Analyzing and crafting a business plan
• Pricing and payroll structure
• Organizational set-up- including in-house vs. contract resources, hiring strategy
• Analyzing expenses and identifying revenue leaks
• Retention- why are clients returning, or not returning?
• Optimizing your class offerings and schedule
• Positioning your business as the leader in your community
• Communication with your clients
• Marketing strategy and implementation
• Expanding to a second location
• Retail 101- how much to buy, when to buy
• Hosting a retreat
• Launching a new service
• Launching a teacher training
• Expanding your offerings with virtual
• Helping you separate the emotion from big decisions
And much more…
The initial investment in a fitness business consultant can seem steep at first, but when they help you draw in and retain more clients, avoid costly mistakes, and grow your business at a much quicker clip, you’ll quickly realize the value (both financially and emotionally) in having an expert you can trust.
Our consultants at Telomere have diversified experience in the fitness and wellness industry as well as expertise in fitness marketing and communications. We would love to help you. Get started with an intro call today!
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.