5 Of Our Best Content Marketing Tips for 2022

Your business goals are set for 2022, but how will you get there? We all start the New Year with fresh intention and motivation, but without specific marketing ideas for fitness studios, our goals may become seemingly unachievable. We want you to succeed and grow your fitness studio! And to get there, be sure you include content ideas in your fitness marketing plan that will help you build community, authority, and leads.⁠

“Content marketing is essential because it's your opportunity to build the know, like and trust factor with your clients,” shares Catalina Zbar, owner of Telomere Consulting. 

Ready to amp up your game? Here are our five Best Content Marketing Tips for 2022:

1) Put Your Audience First.

Content marketing can’t be successful if your audience isn’t engaged. That’s why your number one priority when content marketing needs to be your audience and their interests. In other words, frame your content marketing strategy around what you think your audience actually wants to consume. For example, you observe that your in-person class attendance numbers are dropping but your virtual classes are busier than ever. Without even needing to survey your client base directly, it's obvious that you need to step up your virtual game.

2) Optimize Your Discoverability.

One of the most amazing things about content marketing is that it can help your business get noticed. Focusing on keywords, content pillars, and otherwise establishing an online presence for your business should be your number one goal for your content marketing efforts

3) Solve their problems.

Remember that your business and its offerings are the answer to your target audiences’ problems—focus on identifying those specific problems and use them to your advantage. In other words, use content marketing to emphasize the problems your services can solve.

4) Fish where the fish are.

Your content can be the most incredible content in the world and it still won’t be effective if you’re not sharing it in the right places. Try to pinpoint where your audience hangs out the most and direct your content marketing efforts there. For example, if your demographic is on the younger side, community-focused and curious, you want to hone your marketing efforts on the most relevant platforms—in this case, TikTok and Instagram. You also want to make sure you have a robust text marketing solution in place so that you can connect with them more directly before and after class. In addition, through each of these platforms, you need to ensure that you create plenty of opportunities for them to spread the word and bring their friends. It’s essential that in all of your communication you’re clear about your core values so that they can build stronger ties not only to you but to what your brand represents.

5) Rely On Analytics To Save Time.

Whether or not you’re aware of them, your analytics delivers tons of insights into what content your audience enjoys. Taking these insights into account can enable you to cater your content marketing efforts to what your audience best responds to. With this approach, you can save time strategizing and focus more energy on the content itself.

Remember that in all of this, you'll want to have CONFIDENCE in your product above all else. It goes without saying—if you aren't confident, why would anybody else trust you?⁠

P.S. Don't forget to show your personality, showcase your wins, and have FUN!⁠

Telomere Consulting, provides 1:1 coaching, strategy consulting and marketing services ('done-with-you' and 'done-for-you') to fitness businesses looking to serve their purpose and become even more profitable. Catalina also coaches her clients on strategies for sales, pricing, and the creation of new revenue streams.

Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.