The Retreat Effect: How Treetop Yoga Turned a Passion into Meaningful Revenue
Erin McKay, Founder of Treetop Yoga
Through smart systems, strategic retreats, and a whole lot of heart, Treetop Yoga went from local gem to global powerhouse, seeing results like:
21% month-over-month revenue jump by year's end, and retail sales more than doubled during community events.
Three sold-out global retreats in 2025 and new locations planned in 2026.
A revamped client journey turned curious first-timers into loyal members, and loyal members into world travelers.
A Local Community Hub
Nestled in the heart of Massachusetts, Treetop Yoga has long been a community hub for mindful movement, connection, and creativity. Owner Erin McKay’s deep love for yoga, movement, and travel has motivated her to create a studio that has grown into both a local sanctuary and a gateway to the world.
Over the years, Erin has turned her passion for exploration into a global retreat program that brings Treetop’s signature warmth and curiosity to destinations across the globe — from Spain to Thailand to Tuscany.
When Treetop partnered with Telomere Consulting, the goal was clear: to bring systems, structure, and strategic support to an already beloved local brand. The in-studio experience was vital, and processes needed to be in place so that Erin could expand her retreat offerings and focus her energy on taking her clients around the world on meaningful, culturally relevant experiences.
When Inspiration Outpaces Infrastructure
Erin had built something special: a thriving local yoga community and a fast-growing global retreat program. But with multiple international destinations (Spain, Thailand, Tuscany, Morocco, and more) and new opportunities emerging every season, the studio needed tighter systems, a clearer customer journey and a refined tech plan so that she could focus on the offerings outside of the studio.
Treetop Yoga needed a strong foundational marketing plan that would allow Erin to focus on expanding her business to not only retreats but also workshops for her community. As a hub in the Gloucester community, Erin’s offerings included not only yoga but also gymnastics and tumbling for kids, fitness classes and inspirational workshops.
Erin needed systems in place to help:
Nurture new clients through their intro offer experience
Guide clients through their respective client journey whether they were looking to enroll in gymnastics or gook the latest retreat to Thailand!
Create a strong membership program to ensure steady recurring revenue.
Intersecting Creativity and Consistency
Our team began by conducting a full studio systems audit, identifying friction points across software, automation, and revenue cycles. Together, we built a roadmap that balanced Treetop’s artistic and experiential spirit with data-backed business strategy.
Key initiatives included:
Retreat Optimization & Sales Strategy:
Introduced a clearer sales roadmap for each retreat, ensuring strong pre-launch marketing.
Developed nurture sequences for post-retreat re-bookings, which directly contributed to the quick sell-out of multiple global retreats, including Thailand in less than a week.
Studio Optimization & Revenue Building:
Restructured the intro offer to entice more qualified clients to purchase.
Guided the launch of new strength and sculpt classes, balancing yoga with functional fitness to attract diverse clients.
Enhanced open house events and vendor collaborations.
Developed a full automation list to enhance the customer journey from first class to winning back lost clients.
KPI Tracking & Retention Analysis:
Installed monthly performance tracking to identify trends in membership churn, attendance dips, and intro offer conversions — helping Erin re-target clients who didn’t return after their first visit.
Through each strategy session, the team helped Treetop Yoga stay both creative and calculated — blending intuitive decision-making with measurable growth.
Momentum that Travels and Transforms
What began as a retreat passion became the spark for a global ripple effect. Erin’s Morocco retreat sold out so quickly she added a second week, and before students even unpacked, guests were already booking their next adventure in Colombia. Thailand soon followed — filling all 21 available spots in less than a week — and interest continues to build for upcoming destinations like Italy, Croatia and Costa Rica, each one shaped by Erin’s signature blend of mindful movement and meaningful travel.
Back home, the ripple effect continued. Studio revenue climbed 21% month-over-month by the end of the year, while retail sales more than doubled during community events that blended local charm with creative collaboration. New class formats and expanded fitness offerings breathed new life into the schedule, attracting new and long-time members alike.
With improved website SEO, organized retreat pages, and consistent KPI tracking, browsers became booking opportunities, and Treetop’s growth became both measurable and magnetic.
The story is simple: a studio once rooted in a single town now thrives on a global stage, powered by Erin’s vision and Telomere’s systems. Together, we built the foundation for a business that moves: fluidly, confidently, and always forward.
Looking to grow? We've helped hundreds of studios unlock new revenue streams, build global communities, and create systems that scale - from retreat programming and retail activations to KPI tracking and streamlining operations. Whether you're just starting out or ready to take your studio to the next level, our strategies are built to move with you. Book your free intro call today to learn how Telomere can help your studio thrive, both locally and globally.
