How Galeria Blended Art, Culture, and Pilates into a Booming Studio
Bela Parfrey, Owner of Galeria
Through software guidance and operations assistance, Telomere helped Bela launch her very first studio and achieve the following within the first 30 days:
over $30,000 CAD in total sales
49 recurring members
248 new clients
600+ leads
A Vision Outpacing Infrastructure
Bela came to us with a clear vision but no blueprint. Originally from Brazil, she set out to create something deeply personal—a studio that blended movement, art, and culture in the heart of Toronto. Her dream was to build a space that felt like home to a vibrant community. Not just a Pilates studio, but a place where people could connect over coffee, local art, and a shared sense of belonging.
But her original lease had just fallen through, and she had no operational path to bring it to life. No software, no pricing model, no class schedule, no systems.
With just 10 weeks to open and no prior experience in boutique fitness, Bela needed more than advice. She needed a true partner to help shape the strategy, make key decisions, and bring every moving piece to life behind the scenes.
The Telomere Approach: Laying the Foundation for a Studio with Soul
We began by translating Bela’s vision into a business model designed to deliver on the premium experience she imagined.
Our first focus was layout and flow. We helped map how the physical space would guide a client from the moment they walked in, through check-in, retail touchpoints, community space, and into the studio. Every step was designed to feel intentional, reflecting Galeria’s brand while reducing friction and supporting strong client behavior patterns.
Once the foundation was set, we built the operational core. We sourced equipment, assisted with vendor selection, and supported early hiring decisions, including coaching on compensation and role structure. We developed the class schedule, staffing strategy, and full pricing structure, carefully aligning every element with the studio’s premium positioning. Memberships, intro offers, and class packs were designed not just for accessibility, but for conversion and retention. We created clear client pathways, mapping how each offer funneled into long term commitment and provided scripting and front desk coaching to ensure strong early conversion. We also explored future offerings like recovery services and wellness add ons, building optionality into the layout and service model.
On the backend, we configured Galeria’s systems using Arketa. We built automations to manage lead capture, first visit follow up, intro offer conversion, and new member onboarding. Reporting dashboards and staff SOPs were put in place before the doors ever opened, ensuring the team had clear processes, performance metrics, and accountability from day one.
On the marketing side, we guided the presale timeline, email capture strategy, and grand opening lead up to ensure the studio launched with visibility, momentum, and a strong early community. We supported social media planning and content direction and provided feedback and strategic input on the website to ensure alignment with the brand and conversion goals. This included sequencing offer drops, building urgency and exclusivity, and anchoring every touchpoint with Galeria’s visual identity and core brand values.
Early Wins, Enduring Momentum
In just over 30 days, Galeria generated over $30,000 CAD in total sales, signed 49 recurring members, welcomed 248 new clients, and captured more than 600 leads through email. Bela had no prior brick-and-mortar experience, but with a strong game plan, we helped her open profitably, convert early interest into real membership, and build lasting momentum.
Now, just under 60 days post-launch, Galeria is already outperforming many established studios—and Bela is leading with clarity and confidence.
Interested in discovering what's possible before you even open your doors? Our signature Studionomics Launch service provides the clarity, strategies, and support you need to ensure your opening is groundbreaking. Book your free intro call today to launch the studio of your dreams!
Ready to begin your studio journey? We've helped hundreds of studios transform their boutique fitness businesses through proven marketing strategies, studio consulting, and comprehensive studio growth solutions. Whether you're struggling with low membership numbers, need help with fitness studio management, or are opening your doors for the very first time, our fitness and wellness industry experts provide the strategic guidance to build a thriving, profitable business. Book your free intro call today and discover how the Telomere playbook for success can help you grow and thrive in today's competitive fitness landscape.
