When Data Drives Growth: How OLI Yoga & Pilates Fixed Its Membership Funnel
Andrea and Mildret Banegas, Owners of Oli Yoga and Pilates
“Before working together, we had a strong vision and dedication, but [Telomere] helped us transform that into a clear roadmap for growth and long-term success.
The strategies they implemented gave us the confidence and perspective to think bigger, scale effectively, and establish a stronger presence in our industry.
Beyond the results, what truly stands out is how enjoyable and collaborative the entire process has been...Their professionalism, commitment, and passion for helping businesses succeed make them exceptional partners.”
OLI Yoga and Pilates was facing a conversion crisis: new guests were coming in, but few were committing to studio membership. Telomere reviewed the metrics that matter to boutique studio owners, and fixed the foundations, leading to:
3x membership growth over six months.
82% retention from first-time visitors.
Over 2x membership revenue driven by a stronger member base, improved conversion, and a healthier revenue mix overall.
Traffic Without Retention
When OLI Yoga & Pilates came to Telomere, it had many of the staples of a successful boutique fitness studio: a strong brand identity, a passionate founding team, and a connection to its community. What it lacked was the operations and marketing to translate into sustainable growth. Membership was thin at under twenty active members, class utilization hovered in the low thirties, and new clients were coming through the door but not signing on for long-term memberships.
The issues went beyond any single metric. ClassPass generated steady revenue but nearly zero guests became members. Class packs were just as attractive as membership, giving clients low-commitment options first. The schedule didn't reflect demand, and there was a lack of follow-up once a new client walked out the door. Most importantly, the team had no framework to connect what these numbers were saying to what they should actually do about it.
When Metrics Build Momentum
Telomere brought a structured process for identifying where the business was losing ground and a clear prioritization of what to address first.
Membership conversion was the most pressing issue. New clients were arriving but not staying because the path from first visit to committed member was unclear. Telomere worked with OLI to redesign the new client experience and ensure the right offer was reaching the right person at the right moment in their journey. Closely tied to this was pricing and offer structure, which was steering clients toward lower-commitment options. Telomere helped OLI reframe its offerings so that membership became the natural, obvious choice.
ClassPass presented its own challenge. It was generating revenue, but not the right kind. It attracted a high volume of clients but very few pathways to direct membership while undermining the perceived value of OLI's own offerings. Telomere guided OLI through a deliberate, phased approach to reducing that dependency without sacrificing short-term stability.
Underpinning all of this was the data. OLI could see the numbers but wasn't using them to drive decisions. From understanding schedule demand to aligning pricing options, Telomere helped OLI understand how to use key performance indicators to review and connect what the metrics were saying to what the business should do next.
Finally, Telomere helped OLI look beyond their studio floor entirely, developing a retreat program from concept through financial modeling and marketing strategy that reflected a strong step toward a diversified and resilient business.
The Impact of Strong Foundations
The results OLI achieved were the compounding effect of getting the fundamentals right and staying the course long enough for them to take hold. Active membership nearly tripled. Class utilization climbed from the low thirties to a peak of 57%. First-visit retention reached 82% which is well above industry benchmarks.
Membership revenue more than doubled, and new revenue streams that didn't exist at the outset began contributing to the studio's overall mix in a real way. Andrea and Mildret moved from reacting to their business to understanding it and having systems in place designed to make improvement predictable leading to lasting results.
Building Businesses That Last
OLI Yoga & Pilates is not an outlier. Across the boutique fitness industry, Telomere works with studios that share a familiar profile of founders who are exceptional at what they do, communities that believe in what they've built, and businesses that have reached a point where passion alone can no longer carry the weight of growth.
What Telomere offers is an individualized process for helping studio owners see their business clearly. The studios that work with Telomere don't just perform better in the short term. They come away with knowledge, t systems, and clarity to keep performing better every month. That is what it means to build a business that is profitable, sustainable, and built to last.
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Struggling to convert curious visitors into committed members? Book your free intro call today and discover how the Telomere playbook for success can help you grow and thrive in today's competitive fitness landscape.
