Bela’s dream was to build a space that felt like home to a vibrant community. Not just a Pilates studio, but a place where people could connect over coffee, local art, and a shared sense of belonging.

Wild West launched with momentum and structure—a combination that’s rare for a first-time studio owner. The studio welcomed over 100 unique first time visitors in its opening month and filled more than 50 percent of available class spots without any public-facing launch events.