Email Marketing Manager

About You

We are looking for an innovative, motivated, and forward-thinking Email Marketing Manager to join our team. 

This team-member will be responsible for creating email marketing content and strategy for our clients: a wide array of boutique fitness and yoga studios. The ideal candidate will have extensive email marketing experience as well as excellent communication and organizational skills.

Ideally, this person is also a keen strategist, as the goal is to support our clients and find a balance between fresh, engaging content and promoting their marketing calendars. 

The email marketing position will entail creating customized email marketing campaigns and working with our design team to coordinate the assets required. It will also entail “big picture thinking,” and staying current with marketing trends and needs. 

This position requires managing, editing, reviewing and writing copy for automated email campaigns and creating regular newsletter content for the clients you manage. If you enjoy getting creative with tone, this job is for you—you’ll have the opportunity to showcase the voice and style of various brands from cycling to Pilates to yoga.

In addition, this position requires direct communication with clients via regular meetings. These meetings will require collaborative thinking, out of the box ideas, and will require the ideal candidate to deliver key analytics for the client’s understanding of the growth and trajectory of their email marketing campaigns and efforts.

This position works directly with our graphics and social media teams. We are looking for a team player who enjoys collaborating and working with a group to bring ideas to fruition and who can actively assist the team in Telomere’s growth. 

Position Overview:

Qualifications:

  • Strong understanding and in-depth knowledge of email marketing strategy

  • Creator of audience-specific, compelling, engaging, email marketing content

  • Experience writing easily accessible and digestible content for fitness, wellness and/or health-related contexts

  • Brings analytical skills and can translate metrics and insights into actionable and measurable results

  • Team player who enjoys working in collaboration

  • Independent, confident, and self-motivated individual who can execute without much guidance in a fast-paced startup environment

  • Super-passionate about health, wellness, lifestyle, and healthcare

  • Strong communicator who can deliver analytics as well as strategy concepts to clients

Roles and Responsibilities:

  • Manage and create email marketing strategy and content for client accounts

  • Have ideas and create engaging, fresh content - demonstrating a proactive approach at all times

  • Feel comfortable demonstrating ROI of campaigns and initiatives to show how they are impacting the key metrics and be able to understand what works and what doesn’t

  • Lead 1:1 calls with clients

  • Conducting market research to better understand consumer behavior

  • Write engaging copy that is free of errors

  • Reviewing our former campaigns to ascertain areas of strength and weakness, and advise strategy

  • Conceptualize campaigns that speak directly to the pain points of existing clients

You’ll need to:

  • Have 5 years of professional marketing or communications experience with a focus in email marketing

  • Experience with creating high-impact and unique email marketing campaigns

  • Experience creating drip campaigns that include multiple touch points and SMS

  • Have a passion/interest in fitness and wellness modalities and familiarity with the types of services our clients offer

  • Experience and knowledge with the sales marketing process including capturing leads, touchpoints in a campaign, the buyer’s journey and retargeting lost clients

  • Feel comfortable creating original content for various clients

  • Be accustomed to working on multiple projects with different deadlines simultaneously

  • Dynamic, professional, able to communicate effectively and enthusiastically on video calls and in writing with the rest of the team and our clients.

  • Be confident that you are detail-oriented and always striving for continuous improvement

  • Self-starter with a positive attitude who enjoys working proactively and thinking creatively

  • Experience in managing multiple stakeholders to obtain information and receive sign-off and feedback on content before it’s published.

  • Ability to do some light graphic design work

  • Experience with email marketing platforms, such as Brandbot, Mind Body Marketing Suite, Mailchimp, Constant Contact, Flodesk and ConvertKit, as well as Zapier

  • Digitally-literate, including Microsoft and Google products

  • Optional/Bonus: Experience with studio management platforms including Mind Body and Mariana Tek

If this sounds exciting to you, we'd love to hear from you!

Telomere Consulting is an equal opportunity employer. We are a diverse team and are committed to creating an inclusive environment for all employees.

We are also a growing business! So while we offer a competitive salary, we are looking for someone who is excited about the flexible start-up environment, has a passion for working hard and playing hard, and is ambitious about growing alongside an exciting marketing agency.

We do not accept third-party solicitation for employment.


Pay transparency:
It is Telomere’s intent to pay all team members competitive wages and salaries. Compensation packages are based on factors that are unique to each candidate, including but not limited to skill set and experience.

The base salary range for this position is $45,000 to $65,000. The total compensation package for this position may also include performance bonus and benefits.

To apply for this role, please send your resume to Melissa Williams at melissa@telomereconsulting.com. Please attach or provide links to sample work that showcases relevant talent and abilities from previous projects in your application.