Building a Business That Can Grow: Reforming Foundations’ Operational Overhaul
Brooke Alexandra, Owner of Reforming Foundations
“From strategic planning to hands-on assistance with marketing and operations, their expertise has truly elevated our brand.”
Reforming Foundations transformed from a collection of studios into a unified, growth-ready business. With streamlined systems, data-backed decisions, and a refined client journey, the studio saw:
35% increase in recurring revenue
16% growth in active memberships
Intro offer conversion rates boosted from 28% to 49% in four months
First-visit return rate improved from 50% to over 70%
A Strong Brand Held Back by Systems
When Reforming Foundations joined Telomere, the studio was operating across multiple locations without clear alignment between systems, strategy, or execution. While the brand had strong instructors and a loyal core following, growth had stalled. The leadership team was overwhelmed, struggling to manage inconsistent operations, scattered pricing, underperforming automations, and unclear sales processes. Their backend systems and workflows didn’t support the scale or consistency they needed to grow.
A Full-System Realignment
To view Reforming Foundations’ automations, click here.
We began by auditing every layer of the business—pricing, automations, marketing, sales workflows, team structure, and backend systems.
One of the earliest priorities was pricing. At intake, the studio had a wide range of intro offers and memberships, many of which overlapped or created confusion for the team and clients. We restructured the offer menu, consolidating redundant options and creating bundled pathways that paired private sessions with equipment classes. We introduced a tiered membership model that was easier to understand, aligned with retention goals, and scalable across all locations.
To view the Reforming Foundations web design, click here.
Automation systems were rebuilt from the ground up. Every message—email and SMS—was rewritten to better reflect the studio’s voice, support engagement, and move clients toward meaningful action. Automations were structured to nurture leads, guide intro clients through their journey, re-engage drop-offs, and promote long-term commitment. These sequences were integrated with tracking tools so we could monitor outcomes and continue refining based on performance.
At the same time, we led a full website rebuild. The new site was built to convert leads more effectively, support the revised offer structure, and provide a digital experience that matched the quality of the in-studio experience. We created landing pages for intro offers, integrated clear calls to action, and aligned the messaging with the updated automation and marketing flow. To drive traffic, we ran paid ad campaigns across key platforms, wrote ad copy, directed creative, and guided organic social strategy. All content and outreach were designed to support the new pricing and sales funnel.
Internally, we introduced systems for manager and instructor accountability. We created a studio manager scorecard to support performance tracking and coaching. We rolled out a lead instructor evaluation process to align class experience and provide a framework for continued development. These tools were supported with hands-on training and implementation guidance to ensure they became part of weekly operations.
We also conducted an in-person visit across all three locations. The goal of the visit was to assess execution in real time, reinforce expectations, and support the transition from individual effort to team-wide alignment. We met with the Reforming owner, observed the client journey, and provided strategic recommendations to strengthen decision-making and follow-through across the business.
“The Telomere team brings a blend of insight and practical solutions, consistently going above and beyond to ensure our success. They’re always available, approachable, and incredibly knowledgeable—ready to offer guidance no matter the time or challenge. Their commitment to understanding our goals and adapting their strategies to fit our vision has made a huge impact on our growth. I highly recommend Telomere Consulting to anyone looking for a collaborative, results-driven partner in the fitness and wellness space. Their support feels like an extension of our own team, and I couldn’t be more grateful for their dedication.”
To view the Reforming Foundations branding in detail, click here.
As the foundational systems began to stabilize, we guided the studio through a software migration across all three locations. This transition happened in the final phase of our engagement and was structured to support long-term scalability. We helped manage offer mapping, data transfer, and re-integration of automations and reporting—ensuring that their next platform was aligned with the operational structure we had already put in place.
Aligned, Empowered, and Growing
Reforming Foundations saw measurable improvement across every core area of the business. Recurring revenue increased by 35 percent. Active memberships grew by 16 percent. Intro conversion rates jumped from 28 percent to 49 percent in just four months. First-visit return rate improved from 50 percent to over 70 percent. Automation engagement increased, with higher open and click-through rates across all campaigns.
Operationally, the team began working from a shared system. Managers had defined responsibilities and visibility into their performance. Instructors are receiving regular evaluations and consistent expectations. The offer structure made it easier for staff to confidently recommend the right path forward for each client. Leadership gained real-time access to the data that mattered most and a clearer understanding of what was driving retention, growth, and studio performance.
Marketing and digital presence were no longer afterthoughts. The new website functioned as a growth engine, supporting both conversion and client education. Ads delivered new leads with consistent tracking and follow-up. Social strategy was aligned with brand goals and no longer left to chance.
Reforming Foundations completed their time with a new operating system—built for scale, executed with intention, and reinforced by the clarity of knowing exactly what was working. What started as a collection of studios became a unified business with the tools and team needed to keep growing.
Does your studio need an operations makeover? Our signature Studionomics service provides the clarity, strategies, and support you need to ensure you exceed the industry standard. Book your free intro call today to start your journey with us!
Struggling to fill classes and boost your studio's profitability? We've helped hundreds of studios transform their boutique fitness businesses through proven marketing strategies, studio consulting, and comprehensive studio growth solutions. Whether you're struggling with low membership numbers, need help with fitness studio management, or want to scale your operations, our fitness and wellness industry experts provide the strategic guidance to build a thriving, profitable business. Book your free intro call today and discover how the Telomere playbook for success can help you grow and thrive in today's competitive fitness landscape.
