How Treetop Yoga Sold Out a 21-Spot Retreat in Under a Week While Growing Monthly Revenue 21%
YOGA RETREAT PROGRAM
SOLD-OUT RETREAT REVENUE
ESTABLISHED MULTI-OFFERING STUDIO OWNER
FITNESS STUDIO CONSULTING
yoga RETREAT PROGRAM GROWTH
Telomere partnered with Treetop Yoga, a community yoga, fitness, and youth movement studio in Gloucester, Massachusetts, to bring systems, automation, and a refined retreat sales strategy to owner Erin McKay's fast-growing global retreat program.
From Local Sanctuary to Global Gateway
Nestled in the heart of Massachusetts, Treetop Yoga has long been a community hub for mindful movement, connection, and creativity. Owner Erin McKay’s deep love for yoga, movement, and travel has motivated her to create a studio that has grown into both a local sanctuary and a gateway to the world.
Over the years, Erin has turned her passion for exploration into a global retreat program that brings Treetop’s signature warmth and curiosity to destinations across the globe, from Spain to Thailand to Tuscany.
When Treetop partnered with Telomere Consulting, the goal was clear: to bring systems, structure, and strategic support to an already beloved local brand. The in-studio experience was vital, and processes needed to be in place so that Erin could expand her retreat offerings and focus her energy on taking her clients around the world on meaningful, culturally relevant experiences.
21 spots
sold out in under a week for the Thailand retreat
21%
revenue growth month-over-month by year end
2x
retail sales during community and vendor events
the telomere effect
Our Strategy to Scale Treetop Yoga's Retreat Program and Studio Revenue
01
The Challenge: Scaling a Global Retreat Program Without Losing the Local Studio's Foundation
Erin had built something special: a thriving local yoga community and a fast-growing global retreat program. But with multiple international destinations (Spain, Thailand, Tuscany, Morocco, and more) and new opportunities emerging every season, the studio needed tighter systems, a clearer customer journey and a refined tech plan so that she could focus on the offerings outside of the studio.
Treetop Yoga needed a strong foundational marketing plan that would allow Erin to focus on expanding her business to not only retreats but also workshops for her community. As a hub in the Gloucester community, Erin’s offerings included not only yoga but also gymnastics and tumbling for kids, fitness classes and inspirational workshops.
Erin needed systems in place to help:
Nurture new clients through their intro offer experience
Guide clients through their respective client journey, whether they were looking to enroll in gymnastics or gook the latest retreat to Thailand!
Create a strong membership program to ensure steady recurring revenue
The Strategy: Studionomics, Retreat Sales Roadmaps, and Full Automation
Our team began by conducting a full studio systems audit, based on the Studionomics framework, identifying friction points across software, automation, and revenue cycles. Together, we built a roadmap that balanced Treetop’s artistic and experiential spirit with data-backed business strategy.
Key initiatives included:
Retreat Optimization & Sales Strategy
Introduced a clearer sales roadmap for each retreat, ensuring strong pre-launch marketing.
Developed nurture sequences for post-retreat re-bookings, which directly contributed to the quick sell-out of multiple global retreats, including Thailand in less than a week.
Studio Optimization & Revenue Building
Restructured the intro offer to entice more qualified clients to purchase.
Guided the launch of new strength and sculpt classes, balancing yoga with functional fitness to attract diverse clients.
Enhanced open house events and vendor collaborations.
Developed a full automation list to enhance the customer journey from first class to winning back lost clients.
KPI Tracking & Retention Analysis
Installed monthly performance tracking to identify trends in membership churn, attendance dips, and intro offer conversions, helping Erin re-target clients who didn’t return after their first visit.
Through each strategy session, the team helped Treetop Yoga stay both creative and calculated, blending intuitive decision-making with measurable growth.
02
03
The Results: Retreat Spots Sold Out, Monthly Revenue Growth, and a Global Waitlist Effect
What began as a retreat passion became the spark for a global ripple effect. Erin’s Morocco retreat sold out so quickly she added a second week, and before students even unpacked, guests were already booking their next adventure in Colombia. Thailand soon followed, filling all 21 available spots in less than a week, and interest continues to build for upcoming destinations like Italy, Croatia and Costa Rica, each one shaped by Erin’s signature blend of mindful movement and meaningful travel.
Back home, the ripple effect continued. Studio revenue climbed 21% month-over-month by the end of the year, while retail sales more than doubled during community events that blended local charm with creative collaboration. New class formats and expanded fitness offerings breathed new life into the schedule, attracting new and long-time members alike.
With improved website SEO, organized retreat pages, and consistent KPI tracking, browsers became booking opportunities, and Treetop’s growth became both measurable and magnetic.
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