How MBS Pilates Increased Memberships and Revenue with Smarter Marketing and Pricing Strategies
Boutique Pilates Studio
studio membership growth
intro ofer optimization
boutique fitness consulting
Pilates studio growth
Telomere partnered with MBS Pilates in Downers Grove, Illinois to refine their intro offer, build automated email and SMS campaigns, and redesign their membership upsell process — helping founder Heather Rex reduce burnout, increase memberships by 35%, and grow overall revenue 57% year over year in just four months.
35%
increase in memberships
57%
increase in overall revenue year over year
the telomere effect
How Telomere Helped MBS Pilates Reduce Owner Burnout and Build a Scalable Marketing System
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01 The Challenge
MBS Pilates is a small, boutique-style Pilates studio with exceptional instruction and experienced trainers, located in Downers Grove, Illinois. When Heather Rex, owner of MBS Pilates, came to Telomere, she was tired from teaching 36+ hours every week AND running the business.
She was searching for a team to help alleviate some of her burden when it came to marketing and business operations. She was planning to move into a larger studio space, and needed to get her email and social media marketing in place before doing so.
02 The Strategy
When starting with MBS Pilates, we first combed through their Key Performance Indicators (KPIs) to see where exactly the opportunities lied. Heather knew that she had a solid intro offer, but was not seeing the retention from those new clients like she was expecting.
We started by refining the intro offer itself as well as the upsell process for memberships. We then helped her build new automated email and SMS campaigns that would nurture and upsell these new clients throughout their customer journey. Then, we created social media templates to engage with new clients and inform her community about upcoming teacher trainings, retreats and promotions.
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03 The Result
In just four short months, we saw MBS Pilates’s memberships increase by 35%, and they saw a 157% increase in overall revenue year over year. Heather feels a bit more at ease now that we’ve helped her to streamline her communication with her community. MBS Pilates is making huge strides in a short time, and we cannot wait to see all of the growth they experience in the future.
Heather and crew didn’t stop there. Read more about how MBS Pilates went from a single studio to a regional, world-traveling brand in Part 2 of their story here.
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