Cultivating a Cohesive Yoga Studio Brand for the Breathing Room Yoga Center
Yoga Studio membership growth
branding Strategy
Omni-Channel Marketing Strategy
yoga studio growth
Telomere partnered with Breathing Room Yoga Center in New Haven, Connecticut to redesign their website, rebuild their social media and marketing strategy, and create a cohesive omnichannel brand narrative — helping this established yoga studio attract new clients, increase retention, and successfully transition to online offerings.
63%
increase in first visits, as well as a sold-out teacher training!
43%
total increase in memberships
the telomere effect
How Telomere Built a Cohesive Omnichannel Brand Strategy for an Established Yoga Studio
01
The Challenge
Breathing Room is more than a yoga studio, it is a home for people to nourish their souls and find their breathing room.
They are a New Haven institution, having just celebrated their 13th birthday! After many years in business, they needed a fresh take on their website, social media, and marketing strategy to help bring new faces into the studio and increase retention. Like most studios, they also needed guidance and support in moving their offerings online during the pandemic.
The Strategy
After completing an in-depth business review we focused on creating a customer journey and experience that was easy to navigate and prioritized the promotion of memberships.
In this vein, we created a brand new website with a fresh and inviting aesthetic that helped clients join classes and make purchases with ease.
After a thorough audit of their social media and marketing, we created a brand new strategy that worked with their website to create a cohesive brand narrative that spoke to both in-studio and virtual offerings.
02
The Result
By prioritizing the customer journey and experience, we were able to increase retention and create a website, marketing, and social media strategy that elevated the Breathing Room brand while honoring their long-standing commitment to yoga and their community.
03
Launch with confidence with Telomere’s specific studio strategy.
We’re here to optimize, automate, and help you prepare for scalable growth.
We've helped countless studios open their boutique fitness businesses through proven marketing strategies, studio consulting, and comprehensive studio growth solutions.
Book your free intro call today to learn how Telomere can help your studio be destined for success, right from the start.