All Heart, Needing Help: How Your Pilates Place Turned Its Community Vision into Profitable Growth
Amanda Murray & Rana Cho, Founders of Your Pilates Place
“We came to Telomere having a very poor experience with another consulting firm and were very hesitant and distrusting. Since working with our consultant and now their marketing team, we have seen a big increase in intro offers, as well as conversions to memberships. They have helped clarify the picture and have provided clear, actionable steps to continue to grow.”
With clear values, a solid foundation, and a lot of heart, Your Pilates Place turned a confusing customer journey into incredible outcomes:
Their total monthly revenue increased over 200% in just six months, and is still growing.
They increased their total active memberships by 300%.
They doubled attendance and increased fill rates of all their classes - with their most popular classes so full they’ve started to waitlist members!
In Weatherford, TX, Rana and Amanda launched Your Pilates Place with a strong start: a healthy revenue base and 65% of sales on autopay. But when service revenue plateaued and room utilization sat at 13%, they knew the studio wasn’t supporting the life or community they envisioned. After past disappointments with marketing partners, they turned to Telomere to help transform a busy studio into a data-informed, membership-driven business they could grow with confidence.
Why an Impactful Studio Wasn’t Breaking Even
Before making any changes, Telomere had to understand why Your Pilates Place was stuck and took a deep dive into how pricing, offers, and follow-up were working in real time.
Your Pilates Place opened with multiple intro offers and founding rates, each with its own term commitments and confusing early-termination rules. The multi-offer format made it hard to track conversions and truly see what was working and what was getting in the way. Each factor made it harder for new clients to say yes, adding steps to an already complex customer journey. And when guests didn’t convert, there was no defined follow-up process in place.
It was clear the messaging and branding weren’t aligned with the in-studio experience (which clients were enjoying!). The front-facing brand wasn’t telling the same story as the studio experience: website colors, class names, and messaging felt out of sync with the warm “second home” studio vibe. With a rebrand as a jumping off point, smart systems had to be put in place to fix operational missteps and bring the brand in line with the in-studio experience.
A Fresh Face on a Well-Loved Brand
The rebrand centered on making the outside match what people already loved inside the studio. Telomere validated Rana and Amanda’s “modern bohemian” instincts and translated them into a warmer, more grounded visual identity with a softer color palette, updated fonts, and cleaner layouts that felt like “your second home” rather than a corporate chain. Alongside the visual refresh, the team simplified and renamed classe making the schedule instantly understandable for new clients.
The rebrand became the launchpad for operational upgrades: streamlined membership options and contracts, aligned intro offers, and automations. The brand refresh was the first marker of Your Pilates Place new, more coherent way of doing business.
Three Systems to Achieve Sustainable Growth
Telomere got to work on the three most pressing systems wearing down Your Pilates Place ability to grow effectively.
1. Simplified Pricing and a Clear Conversion Path
Your Pilates Place needed a single streamlined path from intro offer to membership. Telomere eliminated confusing multi-offer intros and removed the friction of long-term contracts to align with best studio practices for membership. They built the conversion infrastructure to support the journey, automating several touchpoints to enhance conversions and ensure no guest visited without proper follow-up.
2. Strategic Schedule Optimization
With fill rates at 13%, the room was working far below its potential. Telomere performed an in-depth schedule analysis to identify what was working, what needed support, and where demand could grow. By retooling underperforming time slots and designing around every-other-day attendance habits, Your Pilates Place filled key classes with strong instructors and built a schedule that matched how members actually wanted to train.
3. New Client Acquisition
With proper pricing, membership options, and schedule in place, it was time to attract new customers. Telomere built out a full acquisition strategy from launching and optimizing Meta and Google ad campaigns, developing a direct mail campaign, creating targeted local business outreach programs, and activating influencer marketing via a local influencer. Each channel is tracked and optimized, with KPI reporting reviewed regularly to redirect budget as needed.
Six Months Later: A Stronger Membership Engine and a Busier Room
In just six months, Your Pilates Place saw a 3.2x increase in autopay revenue, with total revenue growing 188%! Month after month, recurring revenue exceeded the studio’s internal projections. This proved the new pricing and automations were doing their job, increasing month-over-month with more opportunity on the horizon.
The schedule changes were also seeing strong results, with utilization moving from 13% to a strong 35%. The most popular classes reached full capacity with waitlists forming by March 2026. The studio's brand, website, and member communications were fully refreshed to reflect the warm, community-driven identity Rana and Amanda had always envisioned. There’s still room to grow, but with paid visits increasing 45% month-over-month, the outlook is bright for Your Pilates Place in the coming year.
From Under-Optimized to a Focused Growth Engine
Across the project, Telomere helped Your Pilates Place move from “busy but under-optimized” to a focused growth engine: clearer offers and customer journey touchpoints; a brand and schedule that match the in-studio experience; and a measurement-first mindset that made every decision, from pricing, promotions, ads, tightly aligned with long-term recurring revenue and community retention.
Looking to grow? We've helped hundreds of studios unlock new revenue streams, build global communities, and create systems that scale - from retreat programming and retail activations to KPI tracking and streamlining operations. Whether you're just starting out or ready to take your studio to the next level, our strategies are built to move with you. Book your free intro call today to learn how Telomere can help your studio thrive, both locally and globally.
