ABOUT US
Telomere exists to bridge the gap between passion and business acumen.
Studio owners are some of the most driven, community-minded people we've ever met. But passion alone doesn't fill classes, retain members, or build a business that lasts. Telomere was built to bring the strategic foundation, marketing expertise, and hands-on support that studio owners need to do what they set out to do: bring more movement to more people.
Boutique Fitness Studio Consulting and Marketing
Telomere was founded on a simple but frustrating observation:
Passionate, talented studio owners were pouring everything into businesses they loved and not getting the results they deserved.
Not because they weren’t working hard enough.
Because they didn’t have the right strategy, the right systems, or the right people in their corner.
Telomere was built to change that.
Starting with a single studio in Notting Hill, London, and growing to a global client base of more than 850 studios across Pilates, yoga, HIIT, barre, spin, cycling, martial arts and more, Telomere has become the consultancy that serious studio owners turn to when they are ready to build something that lasts.
Why Telomere?
Telomeres are the cellular structures responsible for healthy growth and longevity, protecting cells so they can regenerate and thrive over time. That is exactly what we do for studios. We protect what makes them special and build the foundation for growth that does not come at the cost of everything you have already built.
CHROMOSOME
TELOMERE
Our Services
Boutique Fitness Studio Consulting and Marketing
The industry’s leading consulting service, led by award-winning consultants, to increase retention, build community and drive sales for your boutique fitness business.
Studionomics
Your Track
We meet you where you are.
Launch
You have a vision, maybe a space, and a lot riding on getting this right. Studionomics Launch is built for studio owners in the pre-opening phase who want to open profitably, avoid the mistakes that sink studios in year one, and accelerate growth from day one.
Foundations
You're in your first year, and it's a lot. No year-over-year data to lean on, pressure coming from every direction, and a business that needs to work before you've had the chance to fully figure it out. Foundations gives you the structure, strategy, and support to make it through the critical first year with momentum intact.
Core
You're established, but something isn't adding up. Maybe retention is leaking, margins are tighter than they should be, or growth has stalled and you can't pinpoint why. Studionomics Core works with studios two years and up to increase profitability, tighten operations, and build the kind of community that sustains long-term growth.
HQ + Scale
You've built something worth expanding — now the challenge is doing it without losing what made the first location work. Studionomics HQ + Scale partners with multi-location owners to streamline operations across sites, protect culture as the business grows, and build the infrastructure that makes scaling sustainable rather than chaotic.
Full-service marketing for studios ready to grow.
Every service we offer is built on a clear understanding of your studio's strategy and goals, because marketing without that foundation is just noise.
Marketing Services
See a service you like? Book a consultation →
Social Media MANAGEMENT
A social presence that builds community, drives bookings, and speaks directly to the people you want in your studio. We handle the strategy, the content, and the execution.
PAID ADVERTISING
Meta and Google campaigns that target your ideal clients and drive measurable results. We know what works for boutique fitness and we build campaigns accordingly.
EMAIL AND SMS
Strategic, on-brand communication that keeps your community engaged and your classes full.
newsletter campaigns
Consistent, well-crafted newsletters that keep your studio at the centre of your members' fitness lives. Content your community actually wants to read.
web design + build
A website that converts. We design clean, mobile-optimised studio websites that showcase your brand and make booking effortless.
brand strategy
Your brand is more than your logo. We help you define or refine your positioning, voice, and visual identity so everything you put out into the world feels cohesive and intentional.
Our mission is to help boutique fitness and wellness studios build communities that matter and scale with intention.
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Our team is committed, professional and ambitious. We are action-oriented, honest and authentic, offering you a sense of calm even in the face of stress. We guide our clients to the solutions that make the most sense to their businesses through thoughtful insight and learned experience in a constant, reliable manner.
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As a consulting and marketing firm for the wellness industry, we strongly believe in self-care and moderation. We encourage each other and our clients to prioritize the practice of balance, so that we can better show up for ourselves and those around us. We are driven to help others succeed and passionate about helping others understand their motivations and what makes them feel good. We embody this for ourselves —for today and tomorrow.
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We pride ourselves on seeing both the details and the bigger picture, adapting strategy to every studio's unique universe. We are curious, keen to problem-solve and are driven by the desire to help our clients thrive. We bring both our experience and our perspective to the table, turning every challenge into an opportunity.
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We hold ourselves to a high standard, and strive to think outside the box, to stand out, at every occasion. We are open and willing to do things differently, to 'push the envelope' so that our clients can be leaders in their industries. We strive for continuous improvement and are conscientious learners.
FORMER STUDIO OWNERS
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FITNESS PROFESSIONALS
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MARKETING SPECIALISTS
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OPERATIONS EXPERTS
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FORMER STUDIO OWNERS | FITNESS PROFESSIONALS | MARKETING SPECIALISTS | OPERATIONS EXPERTS |
our team includes
We aren’t generalist marketers or business consultants who stumbled into fitness.
Our team includes experts who have lived the challenges you are navigating right now. We know what it feels like to sweat a payroll, celebrate a packed class, and lie awake wondering whether the strategy is right.
We combine real industry knowledge with sharp business strategy and full-service marketing to give studio owners something that is genuinely hard to find: a team that understands both the heart and the mechanics of what they have built.
“I took over a failing fitness business at the beginning of the year. Once I started working with Catalina and her tremendous team, things quickly started turning the other way. I cannot see a time when I will not utilize her service as she is truly a valued addition to our operations.”
— Pietro from Krav Maga Unleashed
Start with a discovery call.
Thirty minutes with the Telomere team and you will walk away knowing exactly where your biggest opportunities are and how we can help you get there.