Welcome to Telomere

Telomere is a business consultancy and marketing agency for boutique fitness, yoga and wellness business.

Since 2017, Telomere has partnered with hundreds of studio owners to increase retention, build community and drive sales.

To learn more about what this can look like for your studio, schedule your free 30-minute studio strategy call below.

book your call here

Running a Studio Shouldn’t Mean Sacrificing Everything

Most boutique fitness owners are trapped in day-to-day operations, putting out fires, and never getting to truly enjoy growing their business.

The Revenue Rollercoaster

Inconsistent cash flow, seasonal dips, and unpredictable membership churn keeping you awake at night.

The Owner-Operator Trap

You're the best instructor, the bookkeeper, the marketer, and the janitor. You can't scale if you're always in the trenches.

Retention Nightmares

Members ghost after 3 months, instructors keep leaving for "better opportunities," and your community feels fragmented.

"Could not run my studio without them"

Catalina and her team are down to earth, authentic and straight to the point. I'm so grateful for their hard work, honest, guidance, and dedication to seeing me succeed. I will continue to consult with them for many years to come!

Margot from Breathing Room
"My yoga business would not have survived without their hands-on help"

I feel very lucky to have found Catalina at the start of the pandemic. I do not think my Yoga business would have survived without her hands on help. She helped me navigate a platform change, optimize my Brandbot and has been there to help in crucial moments. Her attention to detail, understanding of the fitness industry and ability to take initiative, as well as her team, have helped our business and continue to help our business grow.
Gina from Kaia Yoga
"Full marketing makeover"

Telomere assisted in the launch of our first ever retreat, which we are now running annually, and with her guidance we were able to sell out! Always available and always reliable, we worked with Telomere for over a year.

Elissa from FORM Studios
"They knew exactly what needed to be done to catapult my studio to the next level"

Catalina immediately understood my business and knew exactly what needed to be done to catapult it to the next level. Catalina is a no-nonsense, smart, creative, and humble person. Catalina has "catapulted" my business to the next level, and she has changed my way of thinking about it, which is exactly what I needed.
Victoria from Om Reset
"A truly valued addition to our operations"

I took over a failing fitness business at the beginning of the year. Mindbody setup and database was a complete and utter mess. Once I started working with Catalina and her tremendous team, things quickly started turning the other way. I cannot see a time when I will not utilize her service as she is truly a valued addition to our operations.
Pietro from Krav Maga Unleashed
"Provided clarity and automation"

The Telomere team helped bring clarity around my business AND my brand in more ways than one. They helped automate tasks that were sucking my creative energy, so now I can do MORE of what I love – teaching Pilates to my people.

Kala from Quiet Bodies
"Highly recommend Telomere for web design and business consulting"

Working with Catalina and her team, gave me a sense of relief, in that I felt I finally found someone who actually cares about the client, who believes in authenticity, who demonstrates integrity in the work. I would highly recommend Telomere for web design and business consulting. They are in tune with the pulse of life.

Susan from Satya Yoga and Chant
"Candid sounding boards and experts at executing"

If you have too many ideas and need help executing, get in touch with Telomere now. They are brilliant motivators, candid sounding boards, and experts at executing. They held my hand through a pricing change, launched all of our automated email campaigns, and helped shaped up our online sound healing offering.

Selma from GONG
"Realistic recommendations and extremely helpful solutions"

I hired Telomere to provide insight into every aspect of my business. They provided realistic recommendations and extremely helpful solutions. This support allowed me to take a step back and think about my business in a different way. I found the entire process to be very extremely useful.

Jamie from Toronto Yoga Mamas

What are you waiting for?

We help studio owners expand their reach, increase their profits and retain more clients. If you want a profitable studio that builds community while changing lives, and also want the space and time to do what you love, you need Telomere Consulting.

Book an intro call

Trusted by boutique studios who set the standard

“Catalina and Melissa help grow our business in a strategic and methodical way by guiding us and assisting with the implementation of practical tactics that are immediately measurable.”

Tom Hafers

“Telomere is brilliant in efficiency of design, problem solving with complex processes, and seeing clearly the least path of resistance. The approach they are taking is modernizing and simplifying processes for us. ”

Ryan Stanley

“I feel very lucky to have found Catalina at the start of the pandemic. Her attention to detail, understanding of the fitness industry and ability to take initiative, as well as her team, have helped our business and continue to help our business grow.”

Gina Norman

We Build Systems That Outlast Trends

Just like telomeres protect your DNA, we build protective systems around your business—automated retention funnels, instructor development pipelines, and revenue diversification strategies that create longevity.

Ensure you’re delivering services that clients want and expect

Capture and retain your clients to foster long-lasting relationships

Understand your key performance indicators so that you can make strategic decisions for your business that will boost your overall revenue

Utilize your software to its greatest capacity

Implement your marketing strategy
Implement, create and manage your email marketing platform

“The ladies at Telomere are sensational. They are hard-working, smart, and were able to identify issues and solve them with ease. It has made a massive difference in how the studio operates, and how well it’s doing!”

Charissa Farley

“The guidance, industry knowledge and overall support from the Telomere team has exceeded any and every expectation I had. Since working with Telomere I feel like I have a trusted partner.”

Riley Wood (Spokehaüs)

“The team at Telomere Consulting are amazing at what they do. They really listened to what I wanted to achieve with our email marketing campaigns/ If you are considering creating email marketing campaigns, or need a refresh, I cannot recommend Telomere enough!”

Stacy Chong (Toronto Yoga Co.)

Frequently Asked Questions

We serve boutique fitness studios around the world in such industries as Pilates, yoga, barre, indoor cycling, BootCamp, TRX, martial arts, pole dancing, and HIIT/Interval training as well as other wellness modalities including cold plunge, vitamin drip therapy, infrared sauna, personal training and health coaching. We work with clients who are just starting their businesses to studios who have been open for more than 20 years. We want to work with clients who are interested in thinking outside the box and are looking for a long-term partnership with their consulting and marketing team. Check out some of the clients we’ve worked with here.
Our team includes former studio owners, managers and teachers, as well as digital marketing experts and communication professionals. Through lived experience, we know how to build a profitable studio and can utilize our management expertise in helping you navigate everything from the big picture goals to the everyday operations and needs. We know how it feels to run a studio and rely on our knowledge to help you make decisions with confidence and growth in mind. We have members on our team who specialize in software, including MindBody, Mariana Tek, Walla, and Momence, as well as marketing experts that can help you create and implement an email marketing strategy that drives sales and conversions. But don’t take it from us, check out our previous work here.
We begin with an intro call where we get to know your business and discuss how we can help. From there we will take a deep dive into your studio with a thorough KPI analysis, and together determine the best marketing and business strategy for you. We will then either meet monthly or bi-weekly, strategizing, creating and implementing your business and marketing plan. In between our consulting sessions, we will be available and communicating with you via your private Slack channel as well as on email. Our team is available to help answer questions and keep you moving toward your goals. During our time together, you’ll quickly see how a consistently implemented, personalized business and marketing strategy can make your vision a reality. We also offer a variety of marketing packages that include everything from automations and email marketing to ads, print materials and more. Most studio owners choose to utilize our full-service marketing packages in order to take the marketing implementation off of their plates, giving them the space to focus on what they really love—being the visionary for their business.
Your first call is FREE! After that, each of our services has a base price. From there we can build out a plan to include anything from consulting and email/SMS marketing to customized newsletters, ads, social media consulting/management and more. It’s because our team incorporates professionals in a multitude of fields that we are confident we can help you achieve your goals and thrive. Contact us here to learn more about our pricing and services.
The best way to get started with us is to book your free intro call where we can discuss your needs and how we can help you! These calls are informal and provide an opportunity for us to meet and determine if we’re a good fit. From there we can establish how we can help you achieve your studio goals.